18+

Affiliate Disclosure

Last updated: March 2026

The Short Version

Cheesy Bingo is supported by its readers. When you click on links to bingo operators on our site, we may earn a commission at no extra cost to you. We only recommend operators we would use ourselves.

That’s it. No hidden agendas, no fine print tricks.

The Full Version

What Does “Affiliate” Mean?

An affiliate is a partner who promotes another company’s products or services. When someone clicks on an affiliate link and takes a qualifying action (like making a deposit), the affiliate earns a commission.

In our case:

  • We partner with UKGC-licensed bingo operators
  • We place affiliate links on our review and bonus pages
  • When you click those links and register/deposit, we may earn a commission
  • You pay exactly the same price — there’s no extra cost to you

How We Get Paid

Operators pay affiliates in one of two ways:

Revenue Share:

  • We earn a percentage of the net revenue generated by players we refer
  • Typical bingo revenue share: 15–25%
  • This aligns our interests — we want players who have a good experience and keep coming back

Cost Per Acquisition (CPA):

  • We earn a fixed fee for each depositing player we refer
  • Typical bingo CPA: £50–£100
  • One-time payment, regardless of how much the player spends

Some operators use a hybrid model (lower CPA + lower revenue share). The exact terms vary by operator and are confidential between us and our partners.

Which Links Are Affiliate Links?

All links to bingo operators on Cheesy Bingo are affiliate links. This includes:

  • “Visit [Operator]” buttons on review pages
  • “Claim Bonus” buttons on bonus pages
  • Operator logos that link to their sites
  • Any call-to-action that takes you to an operator’s registration page

These links are clearly marked and always lead to UKGC-licensed operators.

Do Affiliate Commissions Influence Our Reviews?

No. Here’s why:

  1. We only review UKGC-licensed operators — This is non-negotiable. We won’t promote unlicensed or offshore sites, regardless of commission rates.
  2. We’re honest about pros and cons — Our reviews include genuine criticisms. If an operator has poor customer support, high wagering requirements, or limited games, we say so.
  3. We focus on value for players — We highlight operators with fair bonus terms, good game selection, and solid reputations.
  4. We’d use these sites ourselves — If we wouldn’t play at a bingo site, we won’t recommend it.
  5. Long-term thinking — Our business depends on readers trusting our recommendations. Misleading you for a quick commission would destroy that trust.

What We Won’t Do

  • Promote unlicensed or offshore operators
  • Hide negative aspects of an operator
  • Misrepresent bonus terms or wagering requirements
  • Target vulnerable groups or encourage problem gambling
  • Use misleading or exaggerated claims
  • Hide our affiliate relationships

What We Will Do

  • Be transparent about our affiliate relationships
  • Only promote UKGC-licensed operators
  • Provide honest, balanced reviews
  • Explain bonus terms clearly, including restrictions
  • Include responsible gambling messaging on all pages
  • Prioritise your interests as a player

Our Selection Process

When we choose which operators to review and recommend, we consider:

Licensing & Safety

  • Must be licensed by the UK Gambling Commission
  • Must use secure, encrypted connections (SSL)
  • Must have a solid reputation for fair play

Bonus Terms

  • Wagering requirements (we prefer lower is better)
  • Game restrictions (which games contribute to wagering)
  • Maximum bet limits during bonus play
  • Time limits for completing wagering
  • Withdrawal restrictions

Game Selection

  • Variety of bingo rooms (90-ball, 75-ball, speed bingo)
  • Quality of game software
  • Frequency of games
  • Prize sizes and syndicates

User Experience

  • Mobile compatibility
  • Ease of navigation
  • Speed of deposits and withdrawals
  • Quality of customer support

Community & Features

  • Chat room quality and moderation
  • Social features and events
  • Loyalty programmes
  • Regular promotions

Regulatory Compliance

We comply with all UK gambling advertising and affiliate regulations:

  • UK Gambling Commission rules — We follow all requirements for gambling-related content
  • Age restrictions — We gate all content to 18+ only
  • Responsible gambling — We include responsible gambling messaging and support links
  • Affiliate disclosure — This page and on-page disclosures explain our relationships
  • Data protection — We comply with UK GDPR and ICO requirements

Why We Do It This Way

Cheesy Bingo exists to help you find great bingo sites without the hassle of researching every operator yourself. We do the legwork — reading terms, testing sites, comparing bonuses — so you can focus on having fun.

Our affiliate partnerships allow us to:

  • Keep the site free to use
  • Produce in-depth reviews and guides
  • Stay up-to-date with new launches and bonus changes
  • Invest in better content and features

In return, we owe you honesty, transparency, and recommendations you can trust.

If you have questions about our affiliate relationships or want to understand how we evaluate operators, get in touch at [email protected].

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